Every time a new month rolls around, it means new cards and new artists. I relish in getting to know the creative process behind every design. For June’s CardNest subscriber mailing, we collaborated with Maeve Brooks of design studio Too Wordy to create a new card design, exclusive to us and our members. I took some time to catch up with Maeve to delve into her lettering technique, where Too Wordy came from and plans she has for future collections.
Hey Maeve! So, this has been a long time coming! We began talking last summer and worked on ‘Sending You Hugs‘ to include in this month’s mailout, and we couldn’t be more thrilled to have you. So, firstly, we’d love to know, where did the idea to start Too Wordy come from?
Thanks so much for having me! I’m thrilled to be part of this month’s mailing and hope your members enjoy sending out their June cards! Too Wordy was dreamt up during the planning of my wedding in 2013 and has naturally evolved ever since. I’ve had a keen interest in greeting cards since childhood. My Mum instilled her love of good old fashioned ‘snail-mail’ in me. It was compulsory to send thank you cards after birthdays and Christmas so I used to make my own and always remember being such a perfectionist when it came to writing them out. My handwriting had to be the neatest it could be! I often think how fortunate I am to be doing something that I clearly loved as a child and still love now.
The Too Wordy ‘signature’ lettering appears in almost all of your work, but we’ve noticed that you’re no longer sticking to your white canvas with every design. We’re huge fans of the watercolour collection! What prompted you to do that?
I’m a big fan of black and white – it’s timeless and clean and gives me the freedom to play about with teaming designs with colourful envelopes and liners, but I also love a bit of experimenting. My watercolour collection was one of those! It’s lovely to see some pops of colour throughout my range and offer some variety to customers who are looking for something bright and cheery. I’ve had messages from customers who have told me they’ve used them as miniature prints and now have them hanging in their homes – this couldn’t make me more happy!!
Are there any stockists that you dream of being included in?
I’m currently preparing for my first trade show Top Drawer in January where I’ll be exhibiting my full range so I’m hoping to meet some potential stockists during my time there. I’m a huge supporter of small, independent stores and boutiques who are doing it for themselves, but I do also love a good browse in Paperchase, John Lewis and Selfridges!
Now, we have to talk about your envelope liners. They’re beautiful! Can you tell us a little about how you make them? (ps, if you fancy blogging about the process, we’d be the first to read it!).
I might just have to do that! My liners were another product of experimentation. I LOVE teaming bold colour and pattern with simple typography – my eyes just seem to like it. It’s really quite a simple process and you can make pretty much anything into a liner – gift wrap, newspaper, old maps – you name it! I first made a template by measuring the inside of the envelope and use this to hand cut each liner before securing them inside their envelope. I then press them to ensure they dry flat and the finish is neat and crisp before packing them with their chosen card. I’ll be bringing out a new range of liners over the coming months which I’m really excited about!
And, plans for the future? Are you able to give us a sneak peek into new designs?
Over the next year I’ll be focusing much more on wholesale and creating lots more designs. I’m also developing a brand new product with my Dad(!) which will launch in October. Clue: he’s a carpenter! It’s top secret at the moment but Instagrammers will be the first to hear, so watch this space!
Thanks so much Maeve for this insight into your studio workings! Our ‘Sending you hugs’ design is in June’s mailout, so join us here.
If you’re fan of Too Wordy’s work as much as we are, there’s plenty to feast your eyes on in her shop. Plus, Maeve is giving away a free printable birthday calendar, too. This was once a dying art, but having a calendar dedicated to just birthdays is getting a revival. Get it here.